Development prospects of cosmetic packaging
2020-01-16
Cosmetic packaging, like other packaging, has basic functions such as protecting the product, facilitating use, conveying information, beautifying the product, and promoting sales. Cosmetic packaging glass bottles used in cosmetics are mainly divided into: skin care products (creams, emulsions), perfumes, essential oils, nail polishes, which have a small capacity, and the capacity of more than 200ml is rarely used for cosmetics. The lipstick tube has excellent gas barrier properties, which can effectively prevent the penetration of oxygen and odorous gases, and at the same time prevent the contents of fragrance and effective ingredients from exuding. Large-scale manufacturers of lipstick tubes usually start with an order quantity of 10,000. Very few small manufacturers can order MOQ of 3,000 for a single product. Few customers open molds by themselves, and most of them are male models. There is a deviation of ± 10% between the contract order quantity and the actual supply quantity in this industry. Especially its beautifying function is particularly important in cosmetic packaging. So what are the prospects for the development of cosmetic packaging?
In modern society, the continuous emergence of new packaging materials and technologies has provided rich resources for diversified cosmetic packaging. Glass materials, plastics (structure: synthetic resin, plasticizer, stabilizer, colorant), and metals are currently the main uses. Cosmetics packaging material. Because of its special bright effect and satisfactory weight, glass has penetrated the natural sense of ingenuity, and has become the main material of high-end cosmetics. Generally, high-end cosmetics or cosmetics that are volatile and lose fragrance, such as perfume, are generally used. Glass bottles for packaging.
Through the analysis of the development prospects of cosmetic packaging, many cosmetic manufacturers have begun to pay attention to environmental protection issues. Environmental protection considerations have also been added to the selection of cosmetic packaging materials, considering whether these materials can be recycled, which is in line with environmental protection awareness that is being increasingly valued. In the field of cosmetic packaging, with the improvement of technological level, the development of packaging gradually highlights the characteristics of individualization and innovation, the introduction and application of new technologies and processes, the development and replacement of new environmentally friendly materials, and safe and convenient packaging will be more affected. Market welcome.
In addition, as more consumers embrace online shopping, packaging will play a key role in the e-commerce experience between brands and consumers. Online shopping is becoming more and more popular around the world and can be found everywhere in markets around the world. Although the main advantage of online shopping is convenience, consumers expect more from their favorite brands. When the designed package needs to be browsed online, or the shipping package needs to be opened at home, the experience of e-commerce packaging must reflect consumer expectations when shopping in the store.
By analyzing the development prospects of cosmetic packaging, the "essentialist" design principle bridges the inevitable ambivalence of consumers when making enlightened and confident purchasing decisions. Brands must bring a new generation of clean labels to packaging design, providing consumers with a calm and clear moment in an increasingly busy retail environment. Simple and clear, it is bound to form a clear stream in an increasingly busy society.
In the end, the brand will focus on modern packaging styles to reinvigorate young consumers to look at those less frequented mall aisles. Packaging made of transparent materials can create a sense of openness and trust, and meet the interests of millennial consumers-fresher and healthier. Modern designs, recyclables, and unique shapes can also appeal to young consumers.
With the development of packaging printing technology, digital printing, plateless printing, plateless die-cutting technology has become increasingly widely used in the packaging printing industry, and the development and application of Internet technology, packaging printing and processing costs have gradually decreased, making personalized Packaging design has gradually become a reality. For cosmetics with strong times, personality impression is a very important psychological factor.
In modern society, the continuous emergence of new packaging materials and technologies has provided rich resources for diversified cosmetic packaging. Glass materials, plastics (structure: synthetic resin, plasticizer, stabilizer, colorant), and metals are currently the main uses. Cosmetics packaging material. Because of its special bright effect and satisfactory weight, glass has penetrated the natural sense of ingenuity, and has become the main material of high-end cosmetics. Generally, high-end cosmetics or cosmetics that are volatile and lose fragrance, such as perfume, are generally used. Glass bottles for packaging.
Through the analysis of the development prospects of cosmetic packaging, many cosmetic manufacturers have begun to pay attention to environmental protection issues. Environmental protection considerations have also been added to the selection of cosmetic packaging materials, considering whether these materials can be recycled, which is in line with environmental protection awareness that is being increasingly valued. In the field of cosmetic packaging, with the improvement of technological level, the development of packaging gradually highlights the characteristics of individualization and innovation, the introduction and application of new technologies and processes, the development and replacement of new environmentally friendly materials, and safe and convenient packaging will be more affected. Market welcome.
In addition, as more consumers embrace online shopping, packaging will play a key role in the e-commerce experience between brands and consumers. Online shopping is becoming more and more popular around the world and can be found everywhere in markets around the world. Although the main advantage of online shopping is convenience, consumers expect more from their favorite brands. When the designed package needs to be browsed online, or the shipping package needs to be opened at home, the experience of e-commerce packaging must reflect consumer expectations when shopping in the store.
By analyzing the development prospects of cosmetic packaging, the "essentialist" design principle bridges the inevitable ambivalence of consumers when making enlightened and confident purchasing decisions. Brands must bring a new generation of clean labels to packaging design, providing consumers with a calm and clear moment in an increasingly busy retail environment. Simple and clear, it is bound to form a clear stream in an increasingly busy society.
In the end, the brand will focus on modern packaging styles to reinvigorate young consumers to look at those less frequented mall aisles. Packaging made of transparent materials can create a sense of openness and trust, and meet the interests of millennial consumers-fresher and healthier. Modern designs, recyclables, and unique shapes can also appeal to young consumers.
With the development of packaging printing technology, digital printing, plateless printing, plateless die-cutting technology has become increasingly widely used in the packaging printing industry, and the development and application of Internet technology, packaging printing and processing costs have gradually decreased, making personalized Packaging design has gradually become a reality. For cosmetics with strong times, personality impression is a very important psychological factor.