Cosmetics packaging design and development
2020-01-16
With the continuous improvement of living standards, people's requirements for cosmetics are also increasing, not only strict requirements on the quality of cosmetics, but also the exquisite and practical design of cosmetics packaging, easy to carry and so on. The quality of lipstick tube hoses varies greatly depending on the manufacturer. The tube body can be multicolored and silk-screened. Some manufacturers have thermal transfer equipment and technology. The hot stamping and hot stamping are calculated based on the area unit price. The silk screen effect is better, the cost is more expensive and there are fewer manufacturers. Different manufacturers should be selected according to the needs of different levels. Lotion pump specifications range from 16ml to 38ml, and the water output is 0.28ml / time to 3.1ml / time. It is generally used for cream and washing products. Cosmetic packaging material is not high in hardness, it has a crisp sound when it is fragile, transparent color, and the background color is blue. It can directly contact cosmetics and food. It is usually in ordinary lotion bottles and vacuum bottles. Let ’s discuss the requirements and future trends of cosmetic packaging design together.
Cosmetics packaging design first requires office decoration designers to have a thorough understanding of the market, so as to know the customer's preferences, pinpoint the positioning, and design a unique makeup change packaging. Nowadays, in addition to the basic requirement that the packaging design of cosmetics can protect the cosmetics from being damaged during transportation, it also requires that the packaging design of the cosmetics is artistic, beautiful, and unique (explanation: unique and special). Stand out from the crowds of cosmetic packaging and promote consumer purchases.
Women are the main consumer group for cosmetics purchase. The beauty of cosmetic design affects whether consumers buy this product to a certain extent. Cosmetic packaging design needs to cater to consumer preferences in appearance design and reflect personalized differentiation. Cosmetic packaging design can be said to be one of the marketing methods. In addition to its own efficacy, cosmetics also represent a culture that allows people to understand the company's culture through the use and appearance of cosmetics, and deepen the impression of the company, thereby promoting Brand loyalty helps to cultivate customer loyalty.
In addition, the packaging design of cosmetics needs beauty and personality. A cosmetic packaging with collection value is easier to promote customers' purchases, or a cosmetic packaging that can be used for storage will also make people have a desire to buy, and design such a perfect Packaging requires a good design company to complete.
Cosmetics packaging design first requires office decoration designers to have a thorough understanding of the market, so as to know the customer's preferences, pinpoint the positioning, and design a unique makeup change packaging. Nowadays, in addition to the basic requirement that the packaging design of cosmetics can protect the cosmetics from being damaged during transportation, it also requires that the packaging design of the cosmetics is artistic, beautiful, and unique (explanation: unique and special). Stand out from the crowds of cosmetic packaging and promote consumer purchases.
Women are the main consumer group for cosmetics purchase. The beauty of cosmetic design affects whether consumers buy this product to a certain extent. Cosmetic packaging design needs to cater to consumer preferences in appearance design and reflect personalized differentiation. Cosmetic packaging design can be said to be one of the marketing methods. In addition to its own efficacy, cosmetics also represent a culture that allows people to understand the company's culture through the use and appearance of cosmetics, and deepen the impression of the company, thereby promoting Brand loyalty helps to cultivate customer loyalty.
In addition, the packaging design of cosmetics needs beauty and personality. A cosmetic packaging with collection value is easier to promote customers' purchases, or a cosmetic packaging that can be used for storage will also make people have a desire to buy, and design such a perfect Packaging requires a good design company to complete.